Allan G. Mottus, editor of The Informationist, a cosmetics industry trade publication, confirms the disaffection. Sephora's salesclerks, known as product consultants, are to be outfitted in unisex black tunics, and each will wear one black glove to ''showcase the product, like a jewel at Cartier's, '' Ms. Baker explained. Photographs of ethnically diverse models line the walls. ''The whole idea is to get individual brands out of the clutter of department stores, '' said John Ledes, editor and publisher of Cosmetic World, a trade magazine. Ms. Lee hesitantly clicked on phrases like ''revive your spirit, '' ''need willpower'' and ''empowering. '' Finally, ''peace'' and ''smooth complexion'' drifted by in little word bubbles. The computer suggested words for how she was feeling, or wanted to feel. ''That's what the whole world wants, really, '' she murmured. Nail polish in a square bottle crossword. Makeup Forever, for instance, lures strollers inside with a woman whose indigo toenail polish matches the jeweled bindi on her brow. ''An effort to bring the benefits of natural beauty to blind and partially sighted people, '' the store's catalogue explains. In the meantime, the great migration of single-brand stores to SoHo continues. Adverb) You may already be able to program computers, or perhaps you would like to learn.
One shopper, a fresh-scrubbed 30-something woman, stepped tentatively into the store, eyeballed the modelesque sales personnel and fled. Pronoun) Without society would be considerably different. But she was pleased, and rubbing the powder on her arms, she returned sparkling to the streets of SoHo. Elaine Good, a makeup artist who has worked in cosmetics retailing and teaches at the Fashion Institute of Technology, says that the SoHo beauty outlets are setting themselves apart from department-store beauty counters by offering nonaggressive service. ''Peace and a smooth complexion. Then again, a silvery nail polish she likes -- called, she thinks, Obscenity -- is one block south at Face Stockholm. For example, ''energizing sense'' products are for a woman who wants extra power and firmer-looking skin; ''nurturing sense'' products are for one who craves comfort and nourishment. Jacalyn Lee, a woman with delicate dreadlocks gathered in a ponytail, hunched over one of the store's many computers the other day, her brow furrowed in concentration. Recommended textbook solutions. Students also viewed. Ms. Crossword brand of nail polish. Lee eagerly clicked on both. If she might want a little of each -- comfort and firm skin -- presumably, she's on her own.
Her tattooed and branded boyfriend stares coolly into the distance, contemplating a nonexistent horizon. ''The meatpackers have their district, the financial guys, the garmentos, the flower people -- they all have theirs, '' said Marcia Kilgore, owner of Bliss Spa on Broadway. The biggest news along Skin Row, as the new cosmetics district has been dubbed by the beauty industry, is next week's opening of Sephora, France's largest perfume and cosmetics retailer. This was probably not how he planned to spend his day. Large nail polish bottle. L'Occitane uses Braille on most of its packages. ''And I promise you, men will feel comfortable shopping here, '' said Sherry Baker, vice president for international marketing.
Shu Uemura, a Japanese makeup artist, opened his high temple of beauty on Greene Street in November. Sephora promises a wall of more than 400 lipsticks, a skin treatment library, organized by problems and solutions, and a fragrance organ, a display where shoppers can dab and spritz at will. She sits in the window painting henna designs on skin. L'Occitane, a skin- and hair-care company from Provence, opened a branch on Spring Street in October. ''The American woman has one quote, unquote, failing, which is a love of selection and variety, '' he said. ''In a department store, you're assaulted by women spraying you with perfume and almost forcing you into a makeover in an effort to sell, sell, sell, '' she said. Whether beauty becomes as integral to SoHo as fish is to Fulton Market is an open question.
''So why shouldn't we have our lipstick district? Lee ignored them, opting instead for the $10 bottle of Charm glitter powder she was going to buy to begin with. And in May, Shiseido politely muscled in with 5S (that stands for ''Five Senses'') on Prince Street. The first of 14 planned American outlets, the Sephora at 555 Broadway is a 9, 000-square-foot behemoth selling strictly up-market brands. And they want to offer a form of artistic satisfaction, which means visual excitement, spiritual enrichment and lots and lots of people-watching. Perhaps more than any other place, Shu Uemura takes this philosophy to heart.
The following sentence contains either one word or two words of the kind specified before the sentence. ''Since the early 90's, department-store traffic has continually slowed, '' he said. Origins is so environmentally friendly that one willowy blond shopper wondered aloud why the green-and-khaki-clad staff members were impersonating forest rangers. At this point, a confusing array of 5S products popped onto the screen. By the end of the year, Helena Rubenstein plans to open a space on Spring Street, which will be both store and day spa. All the SoHo stores maintain that they are places where a shopper can experiment and play, although the play is supposed to be serious. Later, she might have her skin exfoliated to the strains of Enya at Haven, a New Age day spa on Mercer Street. With black-lacquer packaging for everything from $20 lip glosses to inexpensive blotting papers, all displayed in calming, bone-color cases, Shu Uemura is perhaps the most starkly beautiful of the stores, if the most intimidating. Every store has its gimmick.
Shu Uemura has a set of recessed light simulation boxes in the wall where the shopper can see how makeup colors, tested on the hand, look in outdoor, fluorescent and other light conditions. ''I don't think the single-brand stores can succeed economically, '' Mr. Ledes of Cosmetic World said, adding that Sephora seems to have the best chance in SoHo for long-term success. Sets found in the same folder. The SoHo stores are going to great lengths to distinguish themselves in the eyes of consumers, even though almost every one, echoing the industry's marketing catch phrases, says it is ''about color, '' ''about choice'' and ''about creativity. Within the rectangle bordered by Broadway, the Avenue of the Americas and Houston and Spring Streets, there are at least six day spas and nine beauty-product retailers, many of which sprang up in the last nine months.
''Notice that everything in this store is circular, '' said Kim Ryan, the store manager, who sports a circular tatoo around her bicep that reads, ''That which doesn't kill makes us stronger. Something strange is happening in SoHo. At Shiseido's 2, 700-square-foot 5S, a mid-price cosmetics line geared toward women in their 20's and 30's, there is the muted sound of running water coming from somewhere. But the creepy Zen calm is perhaps the appropriate ambiance for Mr. Uemura, a man given to pronouncements like, ''Listen to the voice of your skin'' and ''There is a circle to beauty. A PALE woman in black stands on the corner of Mercer and Prince Streets, twirling like a weather vane. Outlets for Mac Cosmetics, Aveda and Origins -- all owned by the Estee Lauder company -- have been around for years, but since last fall, the competition has gone into overdrive. Sephora is only the latest and most ambitious of beauty retailers to head to the area better known for canvases by Eric Fischl than for facials. Perhaps someone will one day write a dissertation about this philosophy, but suffice it to say that it has to do with how you want to feel and knowing which products will help you feel that way. With the flight of art galleries to Chelsea, beauty has become SoHo's new art -- or at least, that's how cosmetics retailers want consumers to think of it. She mutters, stepping forward, then abruptly swings around 90 degrees. It seems it's no longer enough for makeup to make a woman simply look better. ''People are sick of it. ''The one-brand stores will have a great difficulty in surmounting that historic habit.
Verb) Computers many purposes. If she walks due west, she can nab a favorite lip liner at Shu Uemura. The stores are even designed like galleries, with soaring spaces and high-tech installations. Find each of these words and underline it.
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