Our research has consistently revealed that prospective audiences crave authenticity. What channels do institutions use to reach key audiences? 5 Questions For Your Digital Agency Presented by Glacier (Presented by Glacier). How to deliver the right message on the right channel to speak directly to the needs of today's college-bound families. Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. The eduWeb Summit is the leading higher education conference focused on supporting marketing, enrollment, advancement, and digital teams from colleges and universities in the U. S. and abroad. The Enrollment Cliff: How We Start Preparing. Campaign at the University of Montana. Ama symposium for the marketing of higher education 2017. For those traveling, please adhere to transportation mandates in airports, during air travel and while on public modes of transportation. Hear the firsthand story of how RU came to be, and why it was so easy to mimic collegiate marketing in a way that made us both laugh and cringe. Tom has won CASE's Crystal Apple award for speaking excellence and has had two books published by CASE receiving of the Alice Beeman Award for scholarship excellence in its field. You'll learn why intentional mindfulness and movement are beneficial (spoiler: research shows they work! IDP Connect will be exhibiting at the 2022 AMA Symposium for the Marketing of Higher Education.
00 Resort Fee will be added to the guest room rate per night. We'll discuss how using tools to manage your projects can boost productivity, leaving you space to excel creatively. In his corporate keynote programs and workshops, Alan shares real-world lessons, illustrated by powerful stories, so that every audience can immediately put new ideas into action.
What Elephants Can Teach Us About Higher Education Branding. Founded in 2000, became one of the most successful student loan companies in the U. S., capitalizing on Mike's direction and innovative Internet marketing strategies. This can only be achieved by closing Performance Gaps (the gap between what you know and what you do). Seth Bodnar, University of Montana, is the first nontraditional president, Reginald DesRoches is Rice University's first Black and first immigrant president, Vincent Rougeau serves as College of the Holy Cross's first lay and Black president, and Tania Tetlow was selected as the first lay and woman president for Fordham University. 201 Waterfront Street. In this session, we'll explore why the brand message of a University alone can't overcome Digital Engagement Amnesia, how corporate marketers overcome it, and how marketers in Higher Ed can address it. PSEWEB is a practitioner-led conference for college and university marketers, programmers, designers, digital architects, and community managers: the people behind the online faces of their institutions. Before the University of Iowa, Scott led digital web strategy at the University of Arizona. Embassy in Kyiv's symposium, "Framing Public Policy in the U. " Michael (Mike) O'Brien is passionate about innovation. AMA Symposium for the Marketing of Higher Education (Nov 2022), AMA Symposium for the Marketing of HigherEducation, Washington DC USA - Conference. Liz is the founder and CEO of Campus Sonar. Education & Training. This session will speak to the evolving role of the university marketing and communications team to; elevate the role of the president as the chief brand ambassador for a university, introduce best practices for purpose driven communications and media relations in the face of evolving societal issues, and share strategies for engaging internal and external audiences in a hybrid campus environment.
Her focus is to accelerate the company's enterprise growth. Since arriving at VCU in 2021, Grant oversees marketing, branding, communications, events, social media and special projects. Senior Leader Experience (Invite Only). She helps clients think smarter about content and shape the strategy for bringing brands, campaigns and stories to life across all platforms. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy. Ama symposium for the marketing of higher education online. As higher education leaders, you have the opportunity to create a workplace environment that will attract top talent, engage your team and motivate individuals to stay. Ardis Kadiu combines his extensive technology and higher-education experience to lead Element451. Before joining Unibuddy, she worked at an EdTech company that empowers student-athletes in their recruitment process. Before mStoner joined Carnegie, Voltaire served as the CEO and the head of client experience. With more than 14 years of marketing experience, she started her career in various corporate roles before finding a home in higher education.
Ivy Morris is a Digital Content Strategist for the University of Arizona, where she has successfully created numerous student voice-oriented websites, emails, and more for current and future Wildcats. His expertise in information architecture, content strategy and governance moves institutions from a project mindset to a process mindset, with powerful results. President Bodnar is the son of two educators and the husband of a fifth-generation Montanan. Julie Ried brings more than twenty-five years of experience in marketing and communications to The Ward Group, a retained executive search firm specializing in senior-level positions in marketing and communications. Digital marketing agencies are a dime a dozen and each one claims to be the best, so how can you make sure YOURS is delivering on its promises? As the Industry Director of Education at Google, John is a trusted partner and adviser to top education institutions and leaders to transform their digital footprint. Brian is a creative leader with a long history of award-winning work in print, broadcast, digital, and social media channels. Room: National Harbor 5. Digital Storytelling for Higher Education. AMA Symposium for the Marketing of Higher Education | Events | IDP Connect. She also is a board member for A Thousand Summers and chair of the United Way of Southwest Colorado. And no, you don't have to be a content strategist to attend! Bittersweet: The Reese's University Story and What It Means for Higher Ed Marketing. In this session, the Valdosta team, along with their partners at VisionPoint Marketing, will show how to accurately measure this crucial KPI and use it to guide and optimize your digital and traditional channel selection, messaging and creative choices throughout the life of your campaign. Closing Networking Reception.
He is a former president of the Association of American Law Schools (AALS), and previously served as a member of the Executive Committee of AALS, and as chair of the AALS Deans Steering Committee. Dr. McClure currently serves as the Wendy and Dell Murphy Distinguished Scholar and Associate Professor of Higher Education at the University of North Carolina Wilmington. Jaime Oleksik is AVP of Strategic Marketing at Carnegie. 10 Must-Attend Conferences for Higher Education Marketers in 2023 | OHO Interactive. She earned her Master of Public Administration and Doctorate of Educational Leadership & Policy at the University of Utah in December 2019. Culture is under a microscope these days. Rebecca Shineman, York College Pennsylvania. Add deep-seated cynicism from internal stakeholders when it comes to branding and it was no surprise that the campus became more defined by its troubles than its deep history, service to the state of Montana or academic rigor. This session will offer attendees tools to measure and improve their marketing material's effectiveness through the lens of neurodesign an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity emote joy and drive action.
In addition, she taught for two years in Ukraine and spoke at the U. Affectionately known as the front page of the internet, Reddit offers millions of online communities for users (more than 52 million daily active users worldwide) to explore focused on specific interests, topics and trends. Chris Nelson is the interim chief marketing and communications officer for the University of Utah, filling the role previously held by William Warren for ten years. She holds accreditation in public relations from PRSA and is pursuing a doctoral degree from the Simmons School of Education at Southern Methodist University. Sagi Langer, CMO, Ben-Gurion University. Ama symposium for the marketing of higher education journal. Our writers and designers meet weekly, at best. But as social media grew in prominence, Andy's role moved that way, and now his entire day is filled concepting, cultivating and creating social media content for the University of Utah and its institutional accounts. This session will take the principles of marketing and apply them to marketing universities and colleges in a whirlwind! Enhance the classroom and create unique learning experiences. Campuses need both marketing and communications professionals to collaborate to achieve institutional goals. Voltaire works with our clients' teams to forge and sustain transformative, memorable and incredibly effective partnerships.
President Tetlow was the 17th president of Loyola University New Orleans. And at Drupalcon, you'll have the opportunity to network with other industry leaders, share your experiences with Drupal and learn from your peers. Claudia resides in Silver Spring, Maryland with her husband and two young sons. Crushing your institution's enrollment goals. The discount rate cut-off date is October 21, 2022. A member of the National Academy of Engineering, DesRoches' distinctive research record has been recognized for its impact and innovation.
Jennifer Roos (she/her) is the Director of Web Development and Strategy for the University of St. Thomas in Minnesota. Put on by the Higher Education Web Professionals Association, the HighEdWeb Conference is created by and for higher education web professionals from across the globe.